Hey there, I'm your
go-to, all-around designer with a
passion for purpose

By the way, I'm Sheldon, but you can call me Shell or Shelly. I'm all about design with heart and purpose, specialising in creative direction, branding and identity, packaging, and UX/UI design. I craft eye-catching designs that tell meaningful stories, whether it's for small brands, local communities, sustainability initiatives, or anything that holds a special place in the hearts of humanity.

Featured Work

BRANDING, PACKAGING DESIGN

Fleure x Modibodi

BRAND IDENTITY DESIGN

The Coop

DIGITAL DESIGN AND MOTION GRAPHICS

Essence of Spring’s Bloom

UI/UX Design

Allyup

CORE CAPABILITIES

Creative Direction

Branding and Identity

Packaging

UX/UI

Creative Direction • Branding and Identity • Packaging • UX/UI •

Ready to Get Started?

Click below, and let’s get in touch about bringing those great ideas to life through captivating visuals for your brand.