Fleuré & Modibodi
Brand Identity, Packaging Design, Graphic Design, UX/UI Design, & more.
From World Toilet Day to empowering periods, this concept integrates sustainable solutions, women's empowerment, and visual innovation. It aims to inspire positive behavioural change, address the sanitation crisis, and contribute to a more sustainable and equitable world.
At the heart of this project is a simple yet powerful belief: menstrual hygiene is a fundamental human right. The mission is clear – to empower women and girls with innovative, high-quality menstrual products and sustainable sanitation facilities. By challenging stigmas, advocating for change, and fostering partnerships, we can create a world where menstrual hygiene is recognised, supported, and celebrated.
Introducing the revolutionary period kit, a comprehensive package designed to transform your menstrual experience. It includes premium period underwear, refreshing wet towels for on-the-go freshness, and an eco-friendly wash bag for discreet storage. The versatile box itself can be repurposed for other needs, adding value beyond the kit contents. Additionally, each kit comes with a heartfelt letter of appreciation, welcoming you to our empowering community.
Fleuré & Modibodi Period Kit
Our poster awareness-raising initiative combines powerful visuals and impactful statistics to shine a spotlight on period poverty, the lack of access to basic sanitary facilities, and the barriers faced by menstruating individuals. Through striking photographs of women wearing Modibodi products, our posters aim to create awareness, ignite conversations, and inspire action towards achieving menstrual equity and empowerment.
The Website
The project extends online with an integrated website hosted on Modibodi's platform. This digital hub is where we raise awareness, challenge taboos, and showcase our Period Kit. It's also a dynamic space for open discussions, empowering choices, and fostering a healthier approach to menstruation.
PROJECT OVERVIEW