The Coop
Branding and Identity, Social Media, Website Design, and Graphic Design
As the creator and visionary behind 'The Coop Kids' Art Class' branding identity, I embarked on a creative journey that merged my passion for design with a profound commitment to nurturing the creative potential of young minds. This project was a labour of love, an endeavour to not only capture the essence of a rural Victorian art class but to empower children to explore their boundless creativity
At its heart, 'The Coop' is more than an art class; it's a sanctuary where children are encouraged to embrace their artistic spirit, using diverse mediums to craft unique works. It's a place where the environment, sustainability, and community intertwine seamlessly, influencing every aspect of their visual identity.
Logo Creation
In designing 'The Coop' logo and brand identity, my vision was to create a visual representation that encapsulated the essence of its artistic community and its commitment to nature and sustainability. The logo, featuring a cheerful chicken, symbolises creativity and a deep connection to the environment.
The Coop' comes to life with backpacks, business cards, and letterheads. These visuals showcase the brand in action, whether kids are carrying it or parents are connecting.
Designing 'The Coop' was an enjoyable journey that enabled me to explore my passion for sustainable small businesses. I'm eager to take on similar projects in the future, where I can blend creativity with my values and make a positive impact.
Visual Style Guide
The visual style guide for 'The Coop' summarises the project, anchoring brand consistency and authenticity. It distils the chosen colours, logo usage, and imagery style into a single document, ensuring every visual element aligns with the brand's essence.
PROJECT OVERVIEW